Taco Bell – Product Design

Agency:  Razorfish

Role:  Lead Designer

Overview:  New app design for a leader in the quick service restaurant industry – Taco Bell. I worked with a fantastic team of talented professionals to implement our new aesthetic and technology. We made customization a priority and leverage learned logic for easy reordering. New features such as favorites, future orders, store locator, and in-store or drive-thru preferences were prioritized and implemented all while navigating an absolute litany of edge case scenarios.

Icon Design

A set of branded icons that correspond to the various food categories within the Taco Bell menu.

Express Reorder

We apply learned logic by leveraging recent orders to the home screen, making reordering as simple and fast as tapping a button. Proud to say my name is on the patent for this feature 🙂

Customize

With CTAs on the category and product screens customizing any Taco Bell product is clear and easy. To add another level of fun we also offer up the ability for users to rename any favorited product, making for a truly unique experience.

Checkout

An easy 3 step process was created to make the checkout experience quick and effective by giving the user the ability to quickly define the store, pickup time, and payment method.

Order Tracker

Once a user submits their order they can follow along with our tracker.

Icon Design

A set of branded icons that correspond to the various food categories within the Taco Bell menu.

Express Reorder

We apply learned logic by leveraging recent orders to the home screen, making reordering as simple and fast as tapping a button. Proud to say my name is on the patent for this feature 🙂

Customize

With CTAs on the category and product screens customizing any Taco Bell product is clear and easy. To add another level of fun we also offer up the ability for users to rename any favorited product, making for a truly unique experience.

Checkout

An easy 3 step process was created to make the checkout experience quick and effective by giving the user the ability to quickly define the store, pickup time, and payment method.

Order Tracker

Once a user submits their order they can follow along with our tracker.