Role: Lead Designer / Art Director
Overview: An incredibly rewarding brand awareness project targeting 18-34 year-olds in the state of California. Involved from the initial brainstorm conversations through execution and final handoff. Tasked with leading, creating and implementing design initiatives surrounding a 3 cities, 3 meals, 1 day food tour to identify Southwest Airlines as thee relevant hometown carrier. Creative needs included targeting campaigns, social awareness, web design, packaging, footage capture strategies and day-of event collateral.