Role: Digital & 2D Design Lead
Overview: An Eddie Bauer experiential campaign drawing attention to the brands 100 year anniversary and outdoor lifestyle. The project comes complete with a traveling “Find Yourself Outside” photo booth and an “enter to win” social media contest. With the creative foundation already in place I was brought in to be a client liaison while determining digital, social and signage design strategies. I outlined UX steps and created the corresponding visuals that made up our custom app for our photo booth experience. I developed social media formatting logic to ensure consistent brand placement across unique user generated assets. Signage was developed for awareness purposes that outlined how our photo booth works along with messaging that brought attention to our contest to increase user engagement.