Lead designer for the Taco Bell App and web experiences. We worked to prioritize customization and gave users the ability to add items, locations, and orders into a personalized favorites menu. We helped to patent an “Express Reorder” feature that leverages your most common orders for…you guessed it, express reordering. New functionalities such as pickup time and location along with an in-store or drive-thru preference were implemented.
Pre-existing iOS app: about 3.2 stars with around 4 thousand reviews.
Our App: about 4.6 stars with 288k reviews, #13 food & drink.